SUPPORT FROM: DJ ALEXIS TUCCI
If you’re an indigenous person living in a country that was forcefully colonized, it’s all too common to find yourself underrepresented and misrepresented if not blatantly and systematically devalued and attacked. Positive role models and a positive self-identity are hard to come by, yet the Canadian DJ collective A Tribe Called Red is a modern gateway into urban and contemporary indigenous culture and experience, celebrating all its layers and complexity. Looking to the future, without losing sight of their past, ATCR straddles a broad range of musical influences based in modern hip-hop, traditional pow wow drums and vocals, blended with edgy electronic music production styles. Currently made up of DJ NDN, Bear Witness and 2oolman, ATCR first got together in 2008. They are part of a vital new generation of artists making a cultural and social impact in Canada alongside a renewed Aboriginal rights movement called Idle No More.